The introduction of the top-of-the-line Audi sports car R8 was a highly political undertaking and requested some special treatment. Jacques’s proposal to stage a power slide on down-town LA streets first was a clear no-go for Audi’s brand managers.

Nevertheless, Jacques added the slide on top of his shot list and edited a power slide version director’s cut. Finally presented to the Audi managing team it received instantly standing ovations – problem solved!

Ever since, power slides have become familiar scenes in car commercials while this film became the “bible” to many international car brand managers for car-presentation photography. Even years later storyboards used screen shots of this R8 commercial as mood pictures.