The concept of this project announcing the extremely sporty Lexus for the Japanese market was staged in a Hollywood film studio environment - no better place for a shooting like this.

Shot as a one-taker with numerous parallel running cameras, a lot of this film was relying on excellent timing and rehearsals. Apart from the process of preparation and the details of lighting and stage decoration it was the breath taking precision of one of the best stunt drivers of the world that made the concept work. Racing through people and equipment at high speed and finally hitting a button with one of the rear wheels first seemed an impossible thing to do, but work out incredibly concise.

Five making-of episodes were released one per week on the web, creating a build-up to the release of the TV commercial in an attempt to embrace a broader audience triggering an emotion for the car.