This longer introduction film came with an unusual dilemma; part of the designer team where proud of the rear, roof and flank lines of the car.
However, not all were so enthusiastic about the “face” of the Laguna and they called Jacques in to find a creative solution to their political impasse.

Setting a car beauty commercial in NYC’s Meat District was quite unseen and surprising in those days. The intelligent hiding of the car’s “face” by eye-catching foregrounds, or seeing it too briefly to realise made the film a success.

The film ended up being the basis for numerous commercials in many countries where the Laguna Coupé went on-sale.