The second Honda Super Bowl commercial demanded another complicated technical challenge to knack.
The camera starting almost under the driving Honda Accord and moving up to a huge height showing the car in an amazing Utah desert environment.Shot from a helicopter with the remotely controlled camera hanging on a stabilized pod 25mtr. under the copter starting merely an inch from the ground and moving up to about 200mtr. at the end of the film.
Hours long practise runs getting ever closer to the wanted result without damaging the camera, remote stabilized head or helicopter in fantastic and highly concentrated team-work.